it was a successful debut for the new holiday parking promotion in downtown Burlington.
The collaboration between Church Street Marketplace, Burlington Business Association and Burlington DPW saved downtown visitors $1,374.40 on Saturdays from November 25th-December 23rd. To help visitors enjoy downtown’s holiday charm, the discount was extended to include the entire week before Christmas.
The promotion, sponsored by Larkin Hospitality, allowed users of the Parkmobile app to use a specific promo code each day, and get $3 off their parking session at all on-street meters. In total, over 550 drivers took advantage of the promo code.
Reaching its’ peak during the heart of the holiday shopping season, the promotion was utilized 155 times on December 9th.
Parkmobile is a quick and easy way to pay for on-street parking in BTV and allows you to add time to your meter from your phone in case you’re running late. Adoption of the pay-by-cell technology continues to grow with a 33% increase in active users and a 22% increase in transactions in 2017. View a Parkmobile how-to video here! View our interactive parking map here and our interactive bike parking map here!
This year’s promotion was an upgrade over previous holiday parking promotions in Burlington which were less efficient, less environmentally friendly and significantly more expensive for Burlington taxpayers. Downtown retailers have reported a strong holiday season, signaling that the promotion accomplished its goal of bringing more visitors downtown during the 2017 season.
Be sure to download Parkmobile today and check back in with Park Burlington for future promotions throughout 2018.